While kicking around ideas with the rest of the team for a Banana Boat animated banner that included sunscreens of various SPFs, I had the idea to use the numbers as a "sun score." Banana Boat FSIs provided a great opportunity
Banana Boat Animated Banner Ad, FSIs & Key Visual
While kicking around ideas with the rest of the team for a Banana Boat animated banner that showcased sunscreens of various SPFs, I had the idea to use the numbers as a "sun score." The banner frames switched out to show each SPF in turn. Shoppers could click the final frame to take a quiz and find out which SPF was most appropriate for them.
Banana Boat FSIs provided a great opportunity to complement summer icons like pinwheels, kites and sand buckets with fun headlines.